In recent years the topic of Generation Z – and how companies can connect with this young consumer group to secure their loyalty – has been hard to avoid in the travel industry. So who better to reveal the insights your business needs to succeed than a vastly experienced traveller who belongs to this increasingly influential cohort? Hear from Alexis Alford about the key differences in the ways younger and older generations travel, and why it is Gen Z travellers who are more likely to embrace experiential trips. Her talk will also reveal how social media has impacted the travel industry and why this needs to be a key component of your brand.