Anne-Cécile Blanchot

Anne-Cecile has over a decade of experience in PR and integrated marketing, mostly in the realm of travel and hospitality including tour operators, airlines, hotels and tourism boards. In 2018, she co-founded August/28 with a vision to inspire brands to ideate creative and holistic media and marketing campaigns that tell stories that matter. Her mission is to respond to the evolving communication landscape and the rising popularity of digital platforms by breaking through the clutter.
HOW TO MASTER: Making social an extension of your brand

When it comes to branding, social media shouldn’t just be an afterthought – it should be a fully integrated part of everything your company does. Working out which platform is best for you, and how to use it properly, is vital. This immersive masterclass will show you how: to adapt your brand for social media; identify your brand pillars and style; work out who to follow to build your community; and interact with the people who matter. It will also cover the right way to collaborate with macro and micro influencers, as well as photography essentials like angles, colour schemes, hashtags, content variety and caption-writing.