This masterclass will draw on Gabbi’s extensive experience in various areas of brand strategy. It will provide a tangible framework for companies to better define their purpose, positioning and personality; develop their internal culture and behaviour; and also look ahead to future growth. By showing how to develop these foundational principles for your brand, Gabbi will give you the tools that will enable you to take a position of leadership, take on threats and opportunities, and, ultimately, take over the world.