How can high-end travel companies apply the skill and success of world-leading experiential brand campaigns to their own destination marketing? Drawing on his extensive expertise in developing creative content and striking experiential marketing campaigns, Jerome Maas’ masterclass will provide the answers. Using the seven key steps to approaching experiential design – understanding your audience, knowing your business objectives, setting a budget, planning, getting creative, be braving and amplifying your narrative – this talk will provide a strategic overview for brands looking to create social currency to engage existing and potential audiences.