Juliet Kinsman

As well as seeing a lot of the world in the name of work, Juliet Kinsman is sensitive to travellers being kind to it, too. In addition to her work as a freelance writer, broadcaster, hotel expert, and founding editor of Mr & Mrs Smith, Juliet set up Bouteco to celebrate sustainable design-led hotels, helping them create inspiring initiatives and partnerships; communicate their positive impact; and make it a compelling part of their brand story.

HOW TO MASTER: Creating Sustainability Stories that Engage Guests and Staff

These days, people don’t just want to buy into what you do; they want to know why you do it, and to feel part of your company’s purpose. To really sell the sustainable side of your business you need to be an expert in storytelling – turning facts and reports into engaging narrative to educate and involve your staff, your guests and your shareholders. This masterclass will cover everything you need to know about sharing your sustainability journey with integrity and impact, whether you’re a seasoned sustainability pro or just getting started, covering everything from green-washing to identifying talking points and trends.