Kimberley Blanchot

Kimberley cut her teeth with some of the greatest chefs, from Alain Ducasse to Daniel Boulud, harnessing a skillset that encompasses creative marketing, writing, brand partnerships, events, social media, public relations and talent management. She co-founded August/28 with her sister to challenge brands in the way they approach hospitality and encourage them to adapt their experiences to today’s changing landscape. Her passion for food and travel drive her to seek out those who have interesting stories to share with the world.

HOW TO MASTER: Making social an extension of your brand

When it comes to branding, social media shouldn’t just be an afterthought – it should be a fully integrated part of everything your company does. Working out which platform is best for you, and how to use it properly, is vital. This immersive masterclass will show you how: to adapt your brand for social media; identify your brand pillars and style; work out who to follow to build your community; and interact with the people who matter. It will also cover the right way to collaborate with macro and micro influencers, as well as photography essentials like angles, colour schemes, hashtags, content variety and caption-writing.