Mike McHugo

As the pioneering founder of Discover Ltd, Mike McHugo set up the award-winning Kasbah du Toubkal in the Atlas Mountains near Marrakech. It was here that he met John Wood, founder of education-based non-profit Room To Read, which would form the foundations for the life-changing organisation (and long-time PURE partner) Education For All Morocco. Their inspiring work helping educate girls and giving them the opportunity to succeed saw him honoured with an MBE in 2019 for promoting gender equality in Morocco.

CHANGING WORLDS: How We Made a Film and the Importance of Educating Women

Hear from Education For All (EFA) Founder Mike McHugo, MBE, and British Ambassador Thomas Reilly about why the inspiring non-profit organisation is having such a profound impact, and how the incredible story was captured on film. Staying true to the years of trust-building work EFA undertook with the Berber village communities, journalist and storyteller Juliet Kinsman and filmmaker Kuba Nowak showed a great sensitivity for the charity, and the boarding houses they filmed in, to portray the film’s subjects as equals, not victims – crucial for connecting with a world suffer from ‘charity fatigue’. Discover why the film ultimately delivers a deeper universal message that enables the viewer to connect authentically, and how they broke through the usual ‘charity filter’ by bridging the gap between worlds and demonstrating how we can learn from each other.