Sophia Hock

The travel industry needs to change its approach to entering neighbourhoods. Hospitality owners and operators know the value of embracing the local community, but other than supporting the occasional local coffee grower or artisan, how can companies truly integrate into the communities in which they operate? This masterclass will look at the importance of giving back before taking in order to engage the local population; understand their needs and concerns; and ensure their buy-in while also achieving long-term business success.
HOW TO MASTER: Cultivating the Hospitality Gene Within Local Communities

As an international development professional turned entrepreneur, Sophia works with travel and wellness organisations to strengthening team dynamics through wellness, diversity, and mindful leadership principles. She uses these skills as a foundation to help companies create meaningful and sustained connections that transcend cultural barriers in professional and personal settings. Sophia has recently been working on initiatives to champion and progress diverse representation in the travel and wellness industries.