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Learn how to elevate your business with the ideas and people that matter

Looking to meet the people that will inspire your professional journey? Want to master the latest industry innovations? Our unique mix of content, creativity and connections lets you do both.

Over two days our mission is to spark your next business ideas while bringing you closer to the minds shaping experiential travel. Get ready to make your September matter at PURE’s official festival of collaboration.

Hours of content
Director & above

Why attend?

Discover the ideas that matter 
The content at MATTER isn’t about fleeting trends or abstract thought-leadership. You’ll hear how to integrate innovations – from sustainability and wellness to branding and technology – into your travel business from expert speakers.
Connect with the people who matter
Every interaction you have at MATTER will spark off-the-cuff connections and collaborations with the world’s leading names in high-end travel. Get ready to share ideas and grow your network in a truly inspiring setting.
Do more of what matters to you
With a diverse agenda of talks, workshops and informal networking, you’ll be able to choose the formats that suit your needs and get even more from MATTER. With so many ways to engage, you’ll be doubly productive in half the time.
Who you'll meet
Our community shapes the content at MATTER, which is why we unite only the most innovative minds in travel. Here’s a few of the names fuelling our movement.
What they said
“Nothing, and I mean nothing, can or will beat the experience I had with everyone at MATTER – whata fantastic and interesting bunch of businesses.” – Sam Conniff Allende, entrepreneur & author, MATTER 2019 speaker
"A very inspiring event where I met interesting people I might do business with, and was able to learn about many interesting ideas that in a normal day at the office I don't have time to consider." – Matias Schwab, CEO, Designer Trips Argentina

How it works

Listen to transformative talks from an array of incredible speakers, designed to encourage introspection, spark ideas and inspire new ways of thinking.
Back by popular demand, Masterclasses will now take place on both Sunday and Monday. These immersive, expert-led workshops for up to 30 people provide invaluable insights to help tackle today's business challenges.
Throughout the two days you'll find plenty of opportunities for making those all-important connections, from dedicated networking sessions, to yoga or meditation and sunset drinks.
SPARK and Discuss
These informal sessions are your chance to lead the debate. Spend five minutes introducing your chosen topic before opening it up to an intimate group of PUREists.