PURE
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Experiential travel that Changes Worlds

PURE Life Experiences is the world’s leading experiential travel show, and a community with the attitude, commitment and the belief that travel can be more than just an industry.

Every year we bring experiential travel’s most inspiring names together in Marrakech; to build relationships and find new ways of doing business while Changing Worlds, for both travellers and local communities. To join the movement, register below.

APPLY TO ATTEND

Why attend PURE 2025

HELP CHANGE WORLDS
Do you want to be part of our industry’s future? We're working together to Change Worlds through transformational travel experiences. The mavericks making up the class of 2025 - an intimate selection of top-tier experiential travel professionals - will lead high-end travel’s sustainable evolution.
CONNECT AND REUNITE
Connecting with your fellow PUREists is key to building lasting relationships. But networking doesn’t have to mean forced gatherings - get ready for off-the-cuff conversations with the most successful leaders in travel, both on and off the showfloor. These are sparked at our annual Community Project, lunch breaks, and at our famous PURE parties.
BOOST YOUR BUSINESS
Bolster business opportunities with meetings that are well worth your time, where every conversation produces new possibilities. Fill your diary with up to 42 meetings with the most relevant names from our handpicked community, so that you can open new avenues, learn to profit while protecting the planet and help travel be a force for good, together.
SUPPORT LOCAL MOROCCAN COMMUNITIES
We know our community wants to do more to make the world a better place, which is why we arrange for our mavericks to roll up their sleeves and take part in our annual Community Project. PURE 2024 saw our biggest turn out yet, as we came together to Change Worlds in the Atlas Mountains and help a local community get back on their feet after the 2023 earthquake. Part of our annual revenue always goes straight to our partner charity, Education For All, too.

Who will I meet?

AN INTIMATE SELECTION OF EXPERIENTIAL TRAVEL PROFESSIONALS
PURE is a highly curated selection of only directors, business owners and senior decision makers because those are the best people for getting business done. Our community of pioneers are passionate about collaborating to create unique travel experiences; about sharing ideas, inspiration and innovation; about Changing Worlds, together.

Media

At PURE you’ll have a chance to meet 50 of the world’s most renowned travel journalists, writers and influencers, representing the very best international travel media.

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* in attendance at PURE 2024

"PURE is the best travel show! It has been instrumental in allowing standalone hotels & resorts like ours to be seen. Giving us a space to connect to best agents in the world. PURE's commitment to authentic travel experiences sets it apart. Thank you for your dedication to celebrating the diversity of travel experiences!" RENE VIJAY SHRESTHA EINHAUS, OWNER & CEO, DWARIKA'S RESORT
"The calibre of vendors and appointments was truly exceptional. It was a privilege to connect with some of the most distinguished names in the luxury travel industry. Each appointment provided valuable insights and meaningful opportunities for collaboration, and we appreciated how thoughtfully curated the selection of participants was." DENISE ALEVY, LUXURY TRAVEL ADVISOR, ALTOUR
"I’m once again amazed by another edition of PURE Life Experiences. As with everything you do, it’s done with mastery, and the dedication shines through in every detail." VIRGINIA GUTIERRE, PRODUCT DIRECTOR, TTW GROUP
"PURE delivers, pure and simple. The high quality attendees make this event so enjoyable and so worthwhile - year after year after year. It's the best event of our annual calendar!" ANNIE LUCAS, VICE PRESIDENT, MIR CORP/MIR DMC
"The concepts and details behind every piece of the show are so thoughtful. You have created the perfect atmosphere to dig deep and come together on a whole different level of travel." TRISTA EHRICHS, SENIOR TRAVEL DESIGNER, VIDERE TRAVEL
"Such a feel-good event with great business meetings and the PUREist spirit is purely amazing - during the meetings, events and parties. It’s the best show ever!" ARI SIIVIKKO, FOUNDER & CEO, ARCTIC SIGNATURE
"The event was incredible, but what stood out to me most was the inspiring and rewarding community that came together. It was enriching to be a part of such a vibrant network of like-minded individuals, and I left feeling energized and deeply connected!" NICHOLAS INGATE, FOUNDER, SABBATICAL TRAVEL

Don't just take our word for it

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