Be part of travel's resurgence

Being part of the PURE community is about having attitude, commitment and the belief that travel can be more than just an industry.

That’s why we bring together experiential travel’s most inspiring names to build relationships and find new ways of Changing Worlds, for travellers and local communities. We fuel their passion and challenge every PUREist to elevate what they do beyond just business. To join the movement, register below.

APPLY TO ATTEND

Why attend PURE this year

BE PART OF TRAVEL HISTORY
You want to be part of this landmark moment in our industry’s revival. The mavericks making up the class of 2021 - an intimate selection of top-tier experiential travel professionals - will lead luxury travel’s lasting and sustainable recovery.
NEW CONNECTIONS AND REUNIONS
Staying connected with your fellow PUREists is more important than ever. But networking doesn’t have to mean forced gatherings - get ready for off-the-cuff conversations with the most successful leaders in travel, sparked at lunches, yoga sessions or charity initiatives.
REVIVE YOUR BUSINESS
We know you want to make up for lost time with meetings that are worth your time, where every conversation produces new possibilities. Fill your diary with up to 42 meetings with the most relevant names from our handpicked community, so that you can recover faster, better and together.
GIVE BACK TO LOCAL COMMUNITIES
We know you want to do more to make the world a better place, which is why we arrange for you to roll up your sleeves and take part in community projects in our hometown, Marrakech. Part of our annual revenue also goes straight to our partner charity, Education For All.

Who will I meet?

AN INTIMATE SELECTION OF EXPERIENTIAL TRAVEL PROFESSIONALS
PURE is a highly curated selection of only directors, business owners and senior decision makers because those are the best people for getting business done. Our community of pioneers are passionate about collaborating to create unique travel experiences; about sharing ideas, inspiration and innovation; about Changing Worlds, together.

Media

At PURE you’ll have a chance to meet 50 of the world’s most renowned travel journalists, writers and influencers, representing the very best international travel media.

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* in attendance at PURE 2018

"Over the years, I have made lasting relationships that have been critical to building our business" ELIZA HARRIS, COO, INDAGARE
“It was my first PURE and I immediately felt the energy of belonging to a group of people who shared a common understanding of travel, experience and how luxury is defined today!" AGAPI SBOKOU, CEO, BLUE PALACE
"PURE has inspired me to always have a purpose, with marketing ideas and with managing as business also the networking is fantastic!" TIM VAN DER WEL, DIRECTOR, AVILA REIZEN
"It is amazing how PURE connects all these passionate people!"
"I came away full of inspiration, met some exceptional properties, found ideas for destinations which I had not considered for clients but with masses to offer." KAY FRANKLIN, MD, SHELL SEEKERS

Don't just take our word for it

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Join the community.

BE PART OF HIGH-END TRAVEL'S REVIVAL

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Meet the latest evolution from This is Beyond – The House of Beyond. Our new private members' club for the high-end travel industry is a curated who's-who of travel tastemakers, including our friends from PURE Life Experiences, L.E/Miami, We Are Africa and Further East. Want your own set of House keys? Click below to begin your journey home.