Experiential travel that Changes Worlds

PURE Life Experiences is the world’s leading experiential travel show, and a community with the attitude, commitment and the belief that travel can be more than just an industry.

Every year we bring experiential travel’s most inspiring names together in Marrakech; to build relationships and find new ways of doing business while Changing Worlds, for both travellers and local communities. To join the movement, register below.


Why attend PURE 2024

Do you want to be part of our industry’s future? We're working together to Change Worlds through transformational travel experiences. The mavericks making up the class of 2024 - an intimate selection of top-tier experiential travel professionals - will lead high-end travel’s sustainable evolution.
Connecting with your fellow PUREists is key to building lasting relationships. But networking doesn’t have to mean forced gatherings - get ready for off-the-cuff conversations with the most successful leaders in travel, both on and off the showfloor. These are sparked at our annual Community Project, lunch breaks, and at our famous PURE parties.
Bolster business opportunities with meetings that are well worth your time, where every conversation produces new possibilities. Fill your diary with up to 42 meetings with the most relevant names from our handpicked community, so that you can open new avenues, learn to profit while protecting the planet and help travel be a force for good, together.
We know our community wants to do more to make the world a better place, which is why we arrange for our mavericks to roll up their sleeves and take part in our annual Community Project. Following the devastating earthquake in September 2023, Morocco needs our help more than ever before. PURE 2024 will see our biggest Community Project yet, as we come together to Change Worlds in the Atlas Mountains, helping local communities get back on their feet. Part of our annual revenue always goes straight to our partner charity, Education For All, too.

Who will I meet?

PURE is a highly curated selection of only directors, business owners and senior decision makers because those are the best people for getting business done. Our community of pioneers are passionate about collaborating to create unique travel experiences; about sharing ideas, inspiration and innovation; about Changing Worlds, together.


At PURE you’ll have a chance to meet 50 of the world’s most renowned travel journalists, writers and influencers, representing the very best international travel media.

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* in attendance at PURE 2022

"Pure 2022 was everything I was promised and beyond. It was refreshing to have real decision-makers representing their companies. I have returned to the USA inspired! It reminded me how amazing the world of travel is and why I have decided to invest in life. The organisation of the show was beyond perfect. Thank you for allowing me to participate in this venture. I am forever enchanted." EITAN SILBERBERG, FOUNDER, SPICED DESTINATIONS
"You have inspired me so much to travel again to those remote and beautiful destinations and to convey the love for this world to all my clients. Finally I feel alive again. Amazing work and community." SONJA BILLI, FOUNDER, SOBI TRAVEL
"Well done, you have blown our minds! So grateful to be a part of the community. You pulled off the most incredible event that ran so smoothly. We had amazing meetings and the parties have all been out of this world!" LIPPA WOOD, OWNER, HOUSE IN THE WILD
"Thank you for creating so many inspiring moments, so many chances to network and giving us the opportunity of making long lasting professional relationships." RITA SOARES
"The meetings, networking, parties, celebrations and shared connectedness of the community is still running through me and it’s been such a lift to me both personally and professionally." ELLIE BARMPAGIANNIS, HOTELIER, GRAND FOREST METSOVO
"This is hands down the best event for my business – with a large number of people I already work with and so many more that I met for the first time, but can’t wait to work with. People who are creative, fun, out of the box, collaborative with positive energy and joy!" MIMI LICHTENSTEIN, CUSTOM TRAVEL ADVISOR, BROWNELL TRAVEL

Don't just take our word for it

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