Be part of travel's resurgence

Being part of the PURE community is about having attitude, commitment and the belief that travel can be more than just an industry.

That’s why we bring together experiential travel’s most inspiring names to build relationships and find new ways of Changing Worlds, for travellers and local communities. We fuel their passion and challenge every PUREist to elevate what they do beyond just business. To join the movement, register below.

APPLY TO ATTEND

Why attend PURE this year

BE PART OF TRAVEL HISTORY
You want to be part of our industry’s revival. We're working together to change worlds through transformational travel experiences. The mavericks making up the class of 2023 - an intimate selection of top-tier experiential travel professionals - will lead luxury travel’s lasting and sustainable recovery.
NEW CONNECTIONS AND REUNIONS
Staying connected with your fellow PUREists is more important than ever. But networking doesn’t have to mean forced gatherings - get ready for off-the-cuff conversations with the most successful leaders in travel, both on and off the showfloor. These are sparked at our annual Community Project, lunch breaks, and at our famous PURE parties.
REVIVE YOUR BUSINESS
Make up for lost business opportunities with meetings that are well worth your time, where every conversation produces new possibilities. Fill your diary with up to 42 meetings with the most relevant names from our handpicked community, so that you can recover faster, better and together.
GIVE BACK TO LOCAL COMMUNITIES
We know our community wants to do more to make the world a better place, which is why we arrange for our mavericks to roll up their sleeves and take part in community projects in our hometown, Marrakech. Part of our annual revenue also goes straight to our partner charity, Education For All.

Who will I meet?

AN INTIMATE SELECTION OF EXPERIENTIAL TRAVEL PROFESSIONALS
PURE is a highly curated selection of only directors, business owners and senior decision makers because those are the best people for getting business done. Our community of pioneers are passionate about collaborating to create unique travel experiences; about sharing ideas, inspiration and innovation; about Changing Worlds, together.

Media

At PURE you’ll have a chance to meet 50 of the world’s most renowned travel journalists, writers and influencers, representing the very best international travel media.

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* in attendance at PURE 2022

"Pure 2022 was everything I was promised and beyond. It was refreshing to have real decision-makers representing their companies. I have returned to the USA inspired! It reminded me how amazing the world of travel is and why I have decided to invest in life. The organisation of the show was beyond perfect. Thank you for allowing me to participate in this venture. I am forever enchanted." EITAN SILBERBERG, FOUNDER, SPICED DESTINATIONS
"You have inspired me so much to travel again to those remote and beautiful destinations and to convey the love for this world to all my clients. Finally I feel alive again. Amazing work and community." SONJA BILLI, FOUNDER, SOBI TRAVEL
"Well done, you have blown our minds! So grateful to be a part of the community. You pulled off the most incredible event that ran so smoothly. We had amazing meetings and the parties have all been out of this world!" LIPPA WOOD, OWNER, HOUSE IN THE WILD
"Thank you for creating so many inspiring moments, so many chances to network and giving us the opportunity of making long lasting professional relationships." RITA SOARES
"The meetings, networking, parties, celebrations and shared connectedness of the community is still running through me and it’s been such a lift to me both personally and professionally." ELLIE BARMPAGIANNIS, HOTELIER, GRAND FOREST METSOVO
"This is hands down the best event for my business – with a large number of people I already work with and so many more that I met for the first time, but can’t wait to work with. People who are creative, fun, out of the box, collaborative with positive energy and joy!" MIMI LICHTENSTEIN, CUSTOM TRAVEL ADVISOR, BROWNELL TRAVEL

Don't just take our word for it

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Join the community.

BE PART OF HIGH-END TRAVEL'S REVIVAL

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