A haven for travel mavericks

Are you a trailblazer in high-end experiential travel looking for a handpicked community of likeminded leaders?

Then your search is over. PURE Life Experiences gives you access to the most inspiring names in the industry for five days of unexpected networking, where every interaction leads to new possibilities for your business and pushes high-end travel to new heights. To join the movement, register below.

Register your interest

Why attend PURE

An immersive event for an experiential industry

We know you only want meetings that are worth your time, where every conversation produces new possibilities. So let us know who you’re looking to meet and we’ll fill your diary with up 42 meetings with only the most relevant names from our handpicked community.


Networking doesn’t have to mean nametags at stale conferences. Get ready to spark off-the-cuff conversations with up to 1,500 of the brightest minds and most successful leaders in travel at informal lunches, spectacular evening events and hands-on charity initiatives.


Sometimes an incredible setting and energised audience are all it takes to spark the ideas that solve the biggest challenges facing your business. As part of PURE you’ll get to go to our un-conference, MATTER, to hear from 50 expert speakers about future travel trends and discuss new opportunities with our community.


At PURE you can put your company name at the heart of an engaged, likeminded audience. Whether you want to tell your brand’s story to 50 senior editors from international travel publications or position yourself as a global leader by applying for the industry-recognised PURE Awards, we can make it happen.


We know our PUREists want to do more to make the world a better place, which is why simply attending PURE means you’ll be fuelling the fight for global equality. Part of our revenue goes straight to our partner charity, Education For All, and you can also roll up your sleeves and take part in our inspiring community project.

Who will I meet?

An intimate selection of
experiential travel professionals

We invite only directors, business owners and senior decision makers because, in our experience, that’s the best way to get business done.

Our community of pioneers are passionate about collaborating to create unique travel experiences; about sharing ideas, inspiration and innovation; about Changing Worlds, together.


At PURE you’ll have a chance to meet 50 of the world’s most renowned travel journalists, writers and influencers, representing the very best international travel media.

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* in attendance at PURE 2018

"Over the years, I have made lasting relationships that have been critical to building our business" Eliza Harris, COO, Indagare
"I came away full of inspiration, met some exceptional properties, found ideas for destinations which I had not considered for clients but with masses to offer" Kay Franklin, MD, Shell Seekers

What people say about the show

Thoughts on PURE from the community

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