APPLY TO ATTEND

Innovation Lab.

6 - 8 September 2024

Uniting the PURE Awards finalists leading the way in experiential travel, Innovation Lab is PURE’s think-tank-style leadership summit – where pioneering PUREists come together to define the future of our industry.

Held over the two days leading up to PURE, Innovation Lab is hosted at the stunning La Sultana Oualidia. With a backdrop of crashing Moroccan waves and sun-kissed beaches our leaders have the space needed to discuss, define and develop tangible ways PUREists can work together to truly #ChangeWorlds.

 LA SULTANA OUALIDIA

Experiential innovation

IN PARTNERSHIP WITH

Innovation Lab 2023 focussed on corralling the collective experience of the PURE Awards finalists to develop a tangible guide to Changing Worlds.

Through sharing experiences and problems related to each of the four Awards categories – conservation, creativity, change-making and community – our finalists worked towards valuable solutions for how experiential travel can continue to innovate and progress.

Explore the findings in our playbook below, full of actionable insights to help benefit the whole community.

2023 FINDINGS 

Want a seat at the table?

APPLY NOW

Innovation Lab attendees are made up of that year’s shortlisted PURE Awards finalists. The decision of who attends the summit rests in the hands of the Awards Judges.

One thing is for sure, they will represent the very best examples of PUREists leading the way in experiential travel.

To bag your seat at the table this year, make sure you apply to the PURE Awards 2024 before 30 April, when applications close.

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