The PURE Awards are an iconic part of the PURE calendar, where we celebrate those in our community who truly Change Worlds.
It is an opportunity to showcase the extraordinary work and projects that push what is possible in experiential travel, with four awards (Conservation, Creativity, Community and Change Maker) waiting to be claimed.
As well as being recognised at the annual PURE Awards Ceremony, all of the PURE Awards finalists are also invited to be the 12 leaders representing the community at Innovation Lab; our exclusive, invite-only leadership summit, hosted in Morocco pre-PURE.
After all, the PURE Awards are all about honouring those who tirelessly push boundaries, champion creativity, and use travel to empower communities and protect the planet. So who better to lead a discussion on the future of experiential travel than the Awards finalists?
Applications are now open for the 2025 PURE Awards! The deadline to submit applications is 30th April 2025.
You’ll can find a link to each individual award form below. Good luck, PUREists!
Each year we select some of the world’s most renowned, experientially minded travel journalists for our Awards judging panel. They determine which entries become our finalists and our Innovation Lab leaders, during a busy judging event.
Check out our 2025 judges below…
Thomas is one of the world’s leading figures in consumer travel publishing. As part of the founding team behind Centurion and Departures Magazines, he has headed up the global editorial team of both titles since their inception in 1999. Thomas takes responsibility for the direction, quality and accuracy of all editorial across the print titles and their websites. He's also Editor in Chief at NetJets, The Magazine. Since its launch in Winter 2016, the title has inspired and engaged readers while supporting NetJets owners’ global aspirations. NetJets is a curated collection of must-read articles, essays, dispatches and portfolios complemented by stand-out imagery and illustrations.
Sustainability expert Juliet Kinsman shares stories to inspire impact as an editor, journalist, speaker and consultant. She was founding editor of Mr & Mrs Smith, and is author of many guidebooks, such as The Green Edit: Travel — Easy Tips for the Eco-Friendly Traveller (Ebury) and The Bucket List: Eco Experiences (Rizzoli), ever advancing the narrative when it comes to converting awareness into action. Juliet's values-driven approach to communications through her purpose-led non-profit consultancy, Bouteco, as a broadcaster and lecturer, makes her a much-valued voice in our industry. In 2020, Juliet was the first Sustainability Editor for Condé Nast Traveller, and she created a sustainable travel channel for The London Standard, hosting award-winning podcasts, including her climate series, Funny Old World, an episode of which was recorded live at PURE.
Noo Saro-Wiwa is an author and staff writer at Condé Nast Traveller Magazine UK. Her first book, Looking For Transwonderland: Travels in Nigeria (Granta), was published to critical acclaim in 2012. It has been translated into French and Italian, and was awarded Italy's Albatros Travel Literature Prize in 2016. Her second book, Black Ghosts: A Journey Into the Lives of Africans In China (Canongate), won the Edward Stanford Travel Book of the Year award in 2025.
Camilla Frances is Cabana's Digital Editorial Director, launching the cult brand’s online magazine in 2021. With more than 15 years’ experience as a journalist, editor, copywriter and creative consultant, Camilla has written for many of the UK’s leading publications and has edited, and contributed to, books on travel, architecture, and interior design.
This year, we’ve established a trusted PURE Committee to select the winner of the Change Maker award. We’ll be leaning on the expertise and knowledge of our coveted ‘Winner’s Circle’; the four Mavericks that were victorious at the 2024 PURE Awards! Their input will also be combined with representatives of the PURE team itself, helping decide this year’s ultimate Change Maker.
