THE AWARDS RECOGNISING THE PURE PIONEERS REALLY RAISING THE BAR
The PURE Awards are back! At PURE 2023 we’re kicking things off as we mean to go on, by celebrating those in our community who truly Change Worlds.
This year (for the first time ever) we’re also inviting all of the PURE Awards finalists to be the 12 leaders representing the community at Innovation Lab; our exclusive, invite-only leadership summit, hosted in Morocco from 7 – 9 September.
After all, the PURE Awards are all about honouring those who tirelessly push boundaries, champion creativity, and use travel to empower communities and protect the planet. So who better to lead a discussion on the future of experiential travel than the Awards finalists?
Please note: applications for the Awards are now officially closed. We were inundated with inspiring entries, thank you to all those who applied.
Projects or initiatives that go above and beyond to prioritise Planet Earth; recognising an urgent responsibility to protect our natural resources for the next generation of mavericks. No greenwashing in sight.
INSPIRING CREATIVE CONCEPTS
Outstanding examples of creative campaigns which both challenge and inspire travellers to think differently about exploring the world; either through masterful marketing, exquisite design or commanding copy.
BUSINESS FOR GOOD
Businesses or individuals who have used their platform bravely; to redefine what experiential travel means, set new standards for the industry or help others. Proving that our community truly does have the power to Change Worlds.
PEOPLE POWER FOR THE FUTURE
Projects and initiatives that proudly empower local people and communities; understanding high-end travel’s role in preserving authentic culture while promoting harmonious, innovative relationships and simultaneously providing enriching traveller experiences.
We’ve selected some of the world’s most renowned, experientially minded travel journalists for our judging panel. They determine which entries become our 12 finalists and Innovation Lab leaders, during a judging event hosted at Heckfield Place in June.
Chief Travel Writer,
The Sunday Times
Multi award-winning Chief Travel Writer at the Sunday Times, Chris Haslam is also a founding member of the Oxford Climate Journalism Network. Haslam also moonlights as a broadcaster and novelist, with a special interest in conservation. He has been writing and speaking about sustainability in travel since 2008.
Global Editorial Director,
Conde Nast Traveller
Since 2021, Divia has overseen seven editions of Conde Nast Traveller across the globe. In 2010, she launched the Indian edition of CNT and served as Editor in Chief for a decade. Prior to this, she worked as Features Editor at Vogue India. Now based in London at Vogue House, her passions include travel, food, science, writing, dance and discovering local talent wherever she goes.
Co-founder, Mundi & Co
Editor & Writer, Freelance
One of the UK's leading travel writers and editors, Francisca Kellett contributes regularly to The Times, The Daily Telegraph, and National Geographic Traveller, as well as being the Philanthropy Columnist for LUXX magazine. Previously, she was the Travel Editor of TATLER magazine, and the Digital Travel Editor at The Daily & Sunday Telegraph. Kellett is the co-founder of Mundi & Co, a creative content agency for luxury travel brands with purpose.
Editor & Writer,
Gisela is a contributing editor at New York Times T Magazine and Travel & Leisure and pens a travel column for Harper's Bazaar US. She often writes about vanguard places and projects where culture, design, community and sustainability meet. Soon, she’ll be launching a substack with German writer; Antje Wewer, called The W Report which will share the most exclusive and up-to-date intel from their many travels, near and far.
Deputy Editor & Travel Editor,
Now a professional world traveller, Lisa previously edited on the news, features and arts sections of The Times, and has been Features Director of Elle magazine, as well as Deputy Editor of Sunday Times Style. Today, she spends half the year working as Deputy Editor and Travel Editor of Times Luxx, and the rest of her time as Sustainability Editor for Country + Town House, and as a contributing Editor to Conde Nast Traveller.