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How do I book for PURE 2024?


Please register your interest in attending PURE by heading to the “Apply to Attend” page and filling in the relevant form.

When will PURE 2024 take place?


The dates for PURE 2024 are Monday 9 September to Thursday 12 September. Meetings begin on Tuesday and Open House – our inspiring thought leadership festival – is on Monday. If you are attending our Community Project on Sunday 8 we recommend arriving in Morocco on Saturday 7 September. Find the key dates for PURE here, and read the full provisional agenda here.

Is there a free night?


Yes, there is a free night on Wednesday 11 September. Try not to overdo it, though . . . A reasonably early night keeps you fresh and sharp for the busy meetings ahead, as well as providing rest between our legendary PURE Parties.

Can I arrange gatherings on the free night?


We’re happy for exhibitors to host small private events of up to 40 buyers at most, providing there is no conflict with the official PURE programme.

How do you communicate with confirmed delegates?


As we build up towards PURE, we’ll regularly update the Show Hub, but also send you regular emails about dates, appointments and other information. Be sure to check your spam folder in case you miss anything!

What is the appointments process?


Everything you need to know is here, including important dates and deadlines. Please share your preferences on time during Phase 2 so we can build the best diary for you. We match buyer and exhibitor preferences for a schedule that works for everyone.

Where and when can I pick up my badge?


We’ll have it ready for you on Monday 9 September, the first day of PURE – or alternatively on Tuesday 10 September. Check back with our Show Hub to see where you can pick it up.

What is Open House and is it compulsory to attend?


You can find information about Open House here. Essentially, it is our thought leadership festival that kickstarts PURE every year. All PUREists are expected to attend Open House. You don’t want to miss it anyway; there’ll be a huge helping of lessons and stories from the very edge of experiential travel.

What is the Innovation Lab?


You can find details on the Innovation Lab here.

What are the PURE Awards?


You can find information about the PURE Awards here. Think you meet the criteria as a buyer or exhibitor? We’d love to see your application when they open – watch this space!

I’m an exhibitor and would like to offer Pre & Post Tours this year. How do I submit one?


Please submit your application through the link here. We’ll review Pre & Post Tour applications separately from your exhibitor form. So, even if you’re confirmed for PURE, we still have to select the best, most exciting tours to schedule and promote. Successful applicants will be featured on our website.

How can I help Morocco after last year’s earthquake?


When exhibitors book for PURE 2024, an optional donation amount will automatically be included to support our charity partner Education For All (EFA) and portion of the Buyer Community Fee also goes straight to EFA, helping girls and young women finish their education in Morocco. We also encourage our community to promote Moroccan tourism, spreading the word that many parts of this beautiful country remain unaffected and ready to welcome visitors.

Can I change my stand package?


To discuss changing your package please contact the PURE sales team, but note that PURE 2023 sold out. Therefore, availability is incredibly limited.

Is it possible to update our exhibitor list photo? Also, can you provide details about other advertising options currently available?


Absolutely, we can change your exhibitor list photo. Choose an image that you feel better represents your brand or travel offering. However, for the sake of consistency, please note that we can’t accept any images with people in them. The dimensions should be 280mm x 210mm. Just send your preferred image to [email protected], and we’ll update it for you.

Interested in learning more about our other advertising packages? Email the PURE Team, and we’ll send you a deck explaining every additional option.

I’m a buyer. How do you arrange hosted accomodation for me?


This exclusive option is included in your price for attending PURE. One of our premier hospitality partners will host you for four nights from Monday 9 – Thursday 12 September, checking you out on the 13th. If you choose to take hosted accommodation, we’ll notify you (roughly six weeks before the show) which hotel you’ll be staying in. That means we can’t take any preferences. Also, once your hotel is confirmed, we can’t change it. However, If you’d prefer to stay elsewhere, you can opt out of hosted accommodation by 28 June 2024 and arrange your own. Cancelling your hosted accommodation after allocation will incur cancellation fees.

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