Open House

Sunday 10 September Palais Namaskar

Join PUREists old and new as we transform the magical Palais Namaskar for a full-day, surprise-filled festival – Open House, hosted by The House of Beyond.

Find countless opportunities for creative networking at our un-conference, and get to know your fellow PUREists informally before business begins. From can’t-miss keynote workshops to a palace pool party, live music, wellness experiences, a traditional Moroccan souk and many more surprises – it’s a day not to miss.

WHAT'S THE FORMAT?

GROW
Being a PUREist means committing to always prioritising both personal and professional growth. At Open House our thought leadership sessions will spark ideas and encourage innovation that helps you do just that.
CONNECT
The only place to be on the first day of PURE is poolside at Palais Namaskar, surrounded by PUREists old and new and a breathtaking palm grove backdrop – there's truly no place like home.
DISCOVER
Immerse yourself in curated experiences that will bring you closer to your community. Expect live music and delicious F&B; interactive installations; surprise adventures; and of course, an obligatory pool dip (or two).

2022 SPEAKERS

Rewiring Resilience: How to Turn Uncertainty Into Opportunity

with Sam Conniff

Rewiring Resilience: How to Turn Uncertainty Into Opportunity

with Katherine Templar Lewis

The New Rules of Travel PR: Future-Proofing Your Brand for 2023 (and Beyond)

with Mirjam Peternek-McCartney

Finding Your Foreign Tongue: How to Expand to French & German-Speaking Markets

with Camille Chantier

Finding Your Foreign Tongue: How to Expand to French & German-Speaking Markets

with Ben Schott (moderator)

Finding Your Foreign Tongue: How to Expand to French & German-Speaking Markets

with Ulli Fink

Profit With Purpose: How to Transform Your Business, Sustainably

with Remi Salette

Better Together: Finding Your Place in The Sustainability Impact Chain

with Holly Tuppen (moderator), Henry Comyn, Julie Cheetham, Lisa Grainger, Luciano Lima and Roberto Klabin

The PURE Rallying Cry: Our Time Is NOW

with Juliet Kinsman

View From The Top: What Luxury Guests Want Right Now

with Edward Hooper

More Revenue, Unlocked: Perfecting Your Pricing Strategy

with Ciara Hanley

The House of Beyond Kitchen Table

Open Sessions

WHO'S AT OPEN HOUSE?

The entire PURE community. Open House is the first official day of PURE – the beginning of a new commitment to Change Worlds.

WHERE IS IT?

PURE Open House will take place on Sunday 10 September 2023 at Palais Namaskar, Marrakech.

HOW WILL I GET THERE?

There will be transfer shuttles to and from Open House running throughout the day.

Why head to Open House?

PLAN YOUR NEXT MOVE
At PURE there's no place for abstract ideas. Open House is your opportunity to come together to feel inspired and define tangible goals – for your business and our industry.
REDISCOVER YOUR COMMUNITY
Missing the mavericks? Us too. PUREists are the most daring, curious and innovative people in travel – Open House will remind you why.
DO SOMETHING DIFFERENT
Easy come, easy go. Open House will spark your creativity and provide inspiration around every corner – and remind you how magical it is to have fun, too.

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