Open House - PURE
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TO
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Open House By PURE

MONDAY 7 SEPTEMBER | 10:30 - 17:30 | PALAIS NAMASKAR, MARRAKECH

Where the biggest ideas
in experiential travel come alive

PURE’S THOUGHT LEADERSHIP FESTIVAL – DESIGNED FOR THE BRIGHTEST MINDS IN THE BUSINESS

What is
Open House?

The future of experiential travel starts here. Open House by PURE collects the leaders and concepts that are transforming our industry, and gives them a platform for better business.

Our one-day thought-leadership festival kicks off the week of PURE with colourful, curated conversations. By the stage or the pool, you’ll expand more than just your network.

Who attends?

› High-end hoteliers & DMCs

› Top travel buyers

› Marketing leaders

› Sustainability experts

› Designers & architects

› Tech gurus

› Experiential masterminds

› Think you’re the perfect fit?

IF YOU’RE ALREADY COMING TO PURE, YOU’RE INVITED TO OPEN HOUSE. NO NEED TO LET US KNOW, JUST TURN UP ON THE DAY.

What's included?

→ MAINSTAGE TALKS on the huge topics and trends reshaping your work.

→ PANELS AND Q&AS that unpack the industry from many perspectives.

→ HANDS-ON WORKSHOPS for practical business advice you can use tomorrow.

→ SPARK SESSIONS led by our community members – with freeform discussion.

→ A NETWORKING LUNCH AND LIVE MUSIC to keep you fresh and fired up.

→ TWO PURE PARTIES (Monday 7 and Thursday 10) for more unconventional networking.


SUBMIT A SPARK TALK

Speakers

Check out some of the game-changing speakers and exciting topics that promise to make Open House 2026 the best edition yet.

→ Redefining Value: The New Luxury Contract

Koral Ibrahim

Koral Ibrahim

Founder & Managing Director, Ready House

→ Business Tools for Trust: Rebuilding Your Travel Kit

Anjali Ramachandran

Anjali Ramachandran

Director, Storythings

Dawn Farrow

Dawn Farrow

Marketing Consultant & Founder, On Sale Group

→ Travel’s Force for Good: Purpose, Power & Regeneration

Juliet Kinsman

Juliet Kinsman

Chief Conversationist & Connector

Jaz O’Hara

Jaz O’Hara

Founder, Asylum Speakers

→ Leading in Flux: The Modern Founder’s Mindset

Shayoni Lynn

Shayoni Lynn

CEO & Founder, Lynn Group

Open House was truly inspiring and incredibly well-executed — I thoroughly enjoyed the experience and found it highly valuable.

OPEN HOUSE 2025 ATTENDEE

It's a wonderful setting that is inspiring and encourages productive learning & networking.

OPEN HOUSE 2025 ATTENDEE

Excellent speakers, amazing subjects, great location, good mix of attendees.

OPEN HOUSE 2025 ATTENDEE