Open House

Sunday 11 September 11:00 - 19:00 Palais Namaskar

Join PUREists old and new for the biggest reunion in experiential travel history.

MATTER is no more. This year, we’re transforming the magical Palais Namaskar for a full-day, surprise-filled festival – Open House, hosted by The House of Beyond.

After three long years, we know what you’re craving is connection. That’s why you’ll find countless opportunities for creative networking at Open House, from can’t-miss keynote workshops to a palace pool party, DJs, wellness experiences, a traditional Moroccan souk and many more surprises.

WHAT'S ON

WHAT'S THE FORMAT?

GROW
After three years of riding the storm, you're keen to prioritise personal and professional growth. And Open House thought leadership sessions will give you the space to do both, like our headliner, bestselling author and maverick Sam Conniff – who'll show you how to harness uncertainty into creative opportunity.
CONNECT
Open House will unlock the biggest reunion in experiential travel history. The only place to be on the first day of PURE is poolside at Palais Namaskar, surrounded by PUREists old and new and a breathtaking backdrop – there's truly no place like home.
DISCOVER
Celebrating your community's epic reunion with curated experiences to bring you even closer. Expect live music and delicious F&B; interactive installations; surprise adventures, and of course, an obligatory pool dip (or two).

2022 SPEAKERS

Rewiring Resilience: How to Turn Uncertainty Into Opportunity

with Sam Conniff

Rewiring Resilience: How to Turn Uncertainty Into Opportunity

with Katherine Templar Lewis

The New Rules of Travel PR: Future-Proofing Your Brand for 2023 (and Beyond)

with Mirjam Peternek-McCartney

Finding Your Foreign Tongue: How to Expand to French & German-Speaking Markets

with Camille Chantier

Finding Your Foreign Tongue: How to Expand to French & German-Speaking Markets

with Ben Schott (moderator)

Finding Your Foreign Tongue: How to Expand to French & German-Speaking Markets

with Ulli Fink

Profit With Purpose: How to Transform Your Business, Sustainably

with Remi Salette

Better Together: Finding Your Place in The Sustainability Impact Chain

with Holly Tuppen (moderator), Henry Comyn, Julie Cheetham, Lisa Grainger, Luciano Lima and Roberto Klabin

The PURE Rallying Cry: Our Time Is NOW

with Juliet Kinsman

View From The Top: What Luxury Guests Want Right Now

with Edward Hooper

More Revenue, Unlocked: Perfecting Your Pricing Strategy

with Ciara Hanley

The House of Beyond Kitchen Table

Open Sessions

WHO'S AT OPEN HOUSE?

The entire PURE community. Open House is the first official day of PURE – the beginning of a new commitment to Change Worlds.

WHERE IS IT?

PURE Open House will take place from 11.00-19:00pm on Sunday 11 September at Palais Namaskar, Marrakech.

HOW WILL I GET THERE?

There’ll be transfer shuttles to and from Sofitel Hotel and Palais des Congrès and Open House running every 15 minutes throughout the day. The last transfer to Open House will leave Palais des Congrès at 17:00 and Sofitel at 17:15. Please see the transfers page for all info on getting around at PURE.

Why head to Open House?

PLAN YOUR NEXT MOVE
The past few years have proved there's no place for abstract ideas. Open House is your opportunity to come together to feel inspired and define tangible goals – for your business and our industry.
REDISCOVER YOUR COMMUNITY
Missing the mavericks? Us too. PUREists are the most daring, curious and innovative people in travel – Open House will remind you why.
DO SOMETHING DIFFERENT
Easy come, easy go. Open House will spark your creativity and provide inspiration around every corner – and remind you how magical it is to have fun.

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