Community Project

Change worlds

Join our Community Project


Doing great business and good for the world should go hand in hand, and we know the power the PURE community has to Change Worlds. 

That’s why, in partnership with Travel Link, every year we fund a community project that will make sustainable social and economic change to a Moroccan village in the Atlas Mountains.

Taking place just a day before the official start of PURE, the Community Project will task approximately 150 travel mavericks to roll up their sleeves and make a real, impactful difference to local Moroccans.



Change worlds


The Community Project takes place over a single day. You will be picked up at the Palais des Congrès in the morning and returned to Marrakech by the early afternoon. 

You will be given the opportunity to directly support villagers by taking part in one of four hands-on activities.

2023 Itinerary:

07:00 – Registration at Palais des Congrès
07:30 – Departure
08:30 – Arrive at the village
08:45 – Berber breakfast in the home of a local family
09:30 – Activities begin
12:00 – End of activities
12:30 – Drive to Marrakech
13:30 – Return to Palais des Congrès

*A traditional Berber breakfast and transport is included. Be prepared for a day outside with some physical activity, depending on which activity you are allocated to. 

If you would like to bring a gift for the villagers, we recommend bringing colouring books or basic games for children of up to three years old.


While giving money makes a huge difference, the Community Project is a unique way to give back personally. You’ll get to meet local people, learning about their culture while engaging in a worthwhile, hands-on project – so you can ramp up the feel-good factor too.

Marrakech is a wonderful destination, and we feel it’s only right that we give back to a place that has meant so much to all of us for so many years. This is a great chance to see first-hand the life changing impact your actions can have.


Rolling up your sleeves and collaborating on these community projects is a rewarding way to break the ice with your peers in an intimate, informal setting – all before the official start of PURE.

It’s a perfect setting for building those invaluable relationships that can end up lasting for years. Whether you’ve been a PUREist since 2009, or you’re attending for the first time, this is your chance to give back and network in yet another unique way.

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