The PURE Awards are an iconic part of the PURE calendar, where we celebrate those in our community who truly Change Worlds.
It is an opportunity to showcase the extraordinary work and projects that push what is possible in experiential travel, with four awards (Conservation, Creativity, Community and Change-Maker) waiting to be claimed.
As well as being recognised at the annual PURE Awards Ceremony, all of the PURE Awards finalists are also invited to be the 12 leaders representing the community at Innovation Lab; our exclusive, invite-only leadership summit, hosted in Morocco pre-PURE.
After all, the PURE Awards are all about honouring those who tirelessly push boundaries, champion creativity, and use travel to empower communities and protect the planet. So who better to lead a discussion on the future of experiential travel than the Awards finalists?
Sustainability with soul. Projects that shoot for the moon to protect Planet Earth. Initiatives that not only sustain local cultures and resources, but regenerate them for the next generation of mavericks. No greenwashing either. Your progress is clear, assured and measurable.
Copy, visuals, marketing and design that stops travellers in their tracks. Supremely creative campaigns that are so outside of the box, they’ve forgotten it existed. Or, inspiring stories and physical architecture that encourage people to see the world in a new light — and explore it more than ever.
For individuals living and working even further beyond the norm. Someone who’s used their experiential travel platform to step up and tackle some of the most urgent questions we’re all facing. A maverick who inspires with grace, humility and courage. Proving that our industry really does have the magic to Change Worlds.
Power to the people. Initiatives that look to the future of experiential travel while taking local communities along for the ride. Projects forging connections, nurturing relationships and making them matter. Your work demonstrates an ability to draw potential out of others, even as your own star grows brighter.
Each year we select some of the world’s most renowned, experientially minded travel journalists for our Awards judging panel. They determine which entries become our 12 finalists and our Innovation Lab leaders, during a busy judging event.
Check out our 2024 judges, more to be announced soon.
An avid traveller and freelance broadcast journalist, Dunk has spent over 20 years making documentaries about places food culture and people for BBC C4 ITV and others. He is currently the Executive Producer of BBC's Amazing Hotels curating the properties and telling the less-recognised stories of the 'Beyond the Lobby' teams who create their magic distributed to over 140 global broadcasters and streamers.
Lydia Bell
Features Writer,
Condé Nast Traveller
Lydia is a renowned writer, editor and creative content producer for travel, design and the arts. Her extensive career has brought her to the pages of The Guardian, The Telegraph, Departures, Condé Nast Traveller and more of the travel industry's most recognised platforms. For five years, she also edited the Harper's Bazaar Travel Guide, as well as the Destinations Guide for House & Garden magazine. Lydia counts Cuba amongst her favourite destinations to cover and lead small-group trips to.
Pamela Goodman,
Freelance Writer & Editor,
The Times, House & Garden
Pamela Goodman is a travel writer and editor. For many years she was the travel editor of House & Garden, simultaneously contributing to a variety of titles including The Times & Sunday Times, The Financial Times, Conde Nast Traveller and others. She currently writes a monthly travel column for Country Life and is an editor-at-large for House & Garden. She continues to write on a freelance basis and consults for the hotel and luxury travel sector.
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