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Community Project

Change worlds

Join our Community Project


Doing great business and good for the world should go hand in hand, and we know the power the PURE community has to Change Worlds. 

That’s why, in partnership with Travel Link, we are once again funding a community project that will make sustainable social and economic change to a Moroccan village in the Atlas Mountains.

Ouraken is a typical Berber village, inhabited by the Imazigen community who are known for settling in mountain valleys. There are around 120 families living in the village, each reliant on the natural mountain resources to live and continue their work as farmers and goat and sheep breeders.

Taking place on Saturday 10 September, one day prior to the official start of PURE 2022, the Community Project will task 150 travel mavericks to roll up their sleeves and make a real, impactful difference to the villagers in Ouraken.


Registrations for the Community Project are now closed. If you would like to take part, please email [email protected]

Change worlds


The Community Project takes place over a single day. You will be picked up at the Palais des Congrès in the morning and returned to Marrakech by the early afternoon. 

You will be given the opportunity to directly support the Ouraken villagers by taking part in one of three impactful activities.

  • Irrigation – to help diversify the agricultural offering of the village
  • Olive tree-planting – to provide villagers with produce to generate new revenue streams
  • Painting – to improve the school environment for young children in the village

Full Itinerary:
06:45 – Registration at Palais des Congrès
07:30 – Departure
08:30 – Arrival to the village
09:00 – Berber breakfast
10:00 – Start of activities
12:00 – End of activities
12:30 – Drive to Marrakech
13:30 – Return to Palais des Congrès

*A traditional Berber breakfast and transport is included. Be prepared for a day outside with some physical activity, depending on which activity you are allocated to. 

If you would like to bring a gift for the villagers, we recommend a children’s book in either English or French, suitable for children up to age 10.


While giving money makes a huge difference, the community project is a unique way to give back directly, in person. You’ll get to meet local people, learning about their culture while engaging in a worthwhile, hands-on project – so you can ramp up the feel-good factor too.

Marrakech is a wonderful destination, and we feel it’s only right that we give back to a place that has meant so much to all of us for so many years. This is a great chance to see first-hand the life changing impact your actions can have.


Rolling up your sleeves and collaborating on these community projects is a rewarding way to break the ice with your peers in an intimate, informal setting – all before the official start of PURE 2022.

It’s a perfect informal setting for building those invaluable relationships that can end up lasting for years. Whether you’ve been a PUREist since 2009, or you’re attending for the first time, this is your chance to give back and network in yet another unique way.

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