Dress Codes

At PURE, we mean business. But this is no place for a suit and tie. Pack clothes that are light, vivid, and free-spirited — just like our community’s mindset.

Completely casual attire. It’s going to be hot, hot, hot at our thought leadership festival, so wear your most colourful, breathable clothes.

Think timeless maverick magic — elegant but ethereal. Please wear a mask for that extra expression of individuality, and to stick in the mind all week.

*No shorts or trainers, please.

Make waves, connect the dots and see where those beautiful lines lead. We want to see striking patterns that symbolise your ripple effect on our community.

*No shorts or trainers, please.

Since we’re imagining the worlds you’ll change next, show off your brightest, shiniest colours and even add some sequins. Let your outfit mark a future you dare to dream of.

*No heels, please!