Dress Codes

At PURE, we mean business. But this is no place for a suit and tie. Pack clothes that are light, vivid, and free-spirited — just like our community’s mindset.

Completely casual attire. It’s going to be hot, hot, hot at our thought leadership festival, so wear your most colourful, breathable clothes.

Make your first move with a mask to mark out who you are and what you stand for. First impressions count, so make sure you’re memorable.

*No shorts or trainers, please.

Make waves, connect the dots, draw lines, create ripples whatever pattern you choose – wear it boldly.

*No shorts or trainers, please.

This is your opportunity to go all out, dress more daringly than you’ve ever dreamed before. Think bold colours, bright prints and shimmering sequins.

*No heels, please!