Dress Codes

At PURE, we mean business. But this is no place for a suit and tie. Pack clothes that are light, vivid, and free-spirited — just like our community’s mindset.

Completely casual attire. It’s going to be hot, hot, hot at our thought leadership festival, so wear your most colourful, breathable clothes.

Channel the eternal fire in our mavericks — and The Oberoi’s home in the enchanting Red City — with a touch of red for our elegant welcome home.

*No shorts or trainers, please.

In honour of our award-winning PUREists, pair your outfit with the podium: We want glitz, glamour and metallic tones. 

*No shorts or trainers, please.

On our final night, let’s embody ideas in bloom as we disappear into a magical oasis — the free-spirited festival ending you’ve all earned over the week.

*No heels, please!