Ethos
Changing Worlds, together
THE TRAVEL MOVEMENT BUILT ON COMMUNITYTravel is more than a ticket. It should open our eyes to the planet we share: all of its beauty, breadth and interwoven wonders. Mavericks understand that our present and future relies on a more empathic, regenerative way of doing business.
If you’re part of The Movement, you not only believe that experiential travel has the power to Change Worlds. You make it happen. And you follow your instincts, even when most people can’t get on your level.
Individually, a maverick is a force to be reckoned with. But together? You’re unstoppable. PURE is the home for anyone who hears the call to transform what our industry can do, be and leave behind. The heroes’ journey to the future we need.
Community Project
Everyone who attends our show is driven by the desire to make the bottom line something bigger – to take action and drive positive change. That’s why we give all our PUREists the opportunity to make a real difference to the lives of Moroccans living in local Berber villages.
You’ll be able to journey with us into the foothills of the Atlas Mountains and work side by side with the most dedicated members of our community in an intimate, informal setting before the official start of PURE.
In the past we’ve planted trees, built roads, painted schools and installed irrigation systems. You’ll be able to meet the villagers, experience the local culture and see first-hand the impact your work will have. A rewarding experience for any true travel maverick.
Giving back
OUR CHARITY PARTNERLike our PUREists, we want the experiences we create to positively support and empower local communities – to further the fight for global equality. Since 2010 we’ve supported Moroccan-based charity Education For All (EFA), which helps girls from rural communities get an education after primary school by providing safe lodging near schools where they can be cared for while living away from their families.