AGENDA

Inspiration at every turn

Head to Open House to hear from the mavericks with moonshot ideas that Change Worlds. But check out the agenda first – because with inspirational speakers spread across four different areas, you’ll be spoilt for choice at our thought-leadership festival.

 

Want to find out more about the speakers and their sessions? Click here.



MOONSHOT, MAVERICK STAGES AND SPARK SESSIONS
WORKSHOPS
Open House Agenda
MOONSHOT STAGE

Blue Sky Thinking

MAVERICK STAGE

Community & Expert Led Stage

SPARK SESSIONS

Crowdsourced & un-conference style

Moonshot Stage starts at 12:00

11:30- 12:00


I'm a PURE Newbie


Eve Browning, Event Director, PURE

Spark Sessions start at 12:15

12:00 - 12:15


Welcome, Mavericks


Serge Dive, CEO, This is Beyond

Maverick Stage returns at 12:15

Spark Sessions start at 12:15

12:15 - 13:00


Lessons From The World's Most Unexpected Travellers


Jasmin O'Hara & Mez Bereket, Asylum Speakers

12:15 - 13:00


Unlock Deeper Travel Through Cultural Connections & Diverse Voices


Selina Denman, Condé Nast Traveller;
Pegi Amarteifio, Small Luxury Hotels of the World;
Kendra Tombolato, WildChina

Moderated by Aisha Bennett, BIRD Travel PR

12:15 - 13:00


The Real ROI of Responsibility



Aldis Kuskis, STAGINGS Travel Design;
José António Uva, Na Praia

Moderated by Portia Hart, Hart Hospitality

14:00 - 14:45


Travel In 2030, Unpacked


Edmund Morris, Equator Analytics

14:00 - 14:45


From Tokenism To True Partnership: Indigenous Leadership In Travel Design


Nicole Mitchell, Tourism Australia;
Ivonne Zumarraga, Golden Experiences & Travel;
Ang Tshering Lama, The Happy House

Moderated by Karen Fitzgerald, Tourism Australia

14:00 - 14:45


Beyond The Bucket List: Selling The Unknown



Thiago Bolognini, Go Go Travel;
Henning Schaub, Eriro

Moderated by Portia Hart, Hart Hospitality

15:00 - 15:45


Why Irrationality Drives Commercial Success



Anant Sharma, Matter of Form

15:00 - 15:45


The CEO Playbook: What To Do When The World Shifts


James Thornton, Intrepid Travel

In conversation with Sheena Bhattessa, Citizen Femme

15:00 - 15:45


Untapped Travellers & Minority Markets


Jason Elliott, The Go Generation;
Albertio Nichell, TRANSAFRICA

Moderated by Portia Hart, Hart Hospitality

16:00 - 16:45


The End Of Eternity: Designing Awe Experiences In Collapsing Times



Serge Dive, This is Beyond

15:00 - 15:45


Beyond Access: Reimagining Inclusion In Travel



Sophie Morgan, Presenter & Travel Journalist

Brought to you by The Conscious Travel Foundation

15:00 - 15:45


Behind The Curtain of Innovation Lab



The PURE 2025 Awards Finalists

WORKSHOP 1WORKSHOP 2WORKSHOP 3WORKSHOP 4WORKSHOP 5WORKSHOP 6WORKSHOP 7

Immersive, expert-led workshops that are yours for the taking.

12:00 - 13:30


Meeting to Momentum — Get More From Your Conferences


Richard Walton, OSS

12:00 - 13:30


Embed Purpose Into Your Business — The B Corp Way


Zina Bencheikh, Intrepid Travel;
Jarrod Kyte, Steppes Travel

12:00 - 13:30


Operations, CX & Future-Proofing: What To Do With AI Today For Tomorrow


Ronan Gay, Black Tomato

12:00 - 13:30


Top 10 Tips To Future-Proof Your Travel Brand’s Communications For 2026


Mirjam Peternak-McCartney, Lemongrass Marketing

12:00 - 13:30


Sustainable Collaboration: Build Bridges With Green Data


Bijan Khazai & Nia Klatte, Hotel Resilient

With Collaboration Case Studies from our PUREists

12:00 - 13:30


Solutions-Led Storytelling for Agents


Juliet Kinsman, Bouteco

Workshop Seven starts at 15:00

15:00 - 16:30


Meeting to Momentum — Get More From Your Conferences


Richard Walton, OSS

15:00 - 16:30


Embed Purpose Into Your Business — The B Corp Way


Zina Bencheikh, Intrepid Travel;
Jarrod Kyte, Steppes Travel

15:00 - 16:30


Operations, CX & Future-Proofing: What To Do With AI Today For Tomorrow


Ronan Gay, Black Tomato

15:00 - 16:30


Top 10 Tips To Future-Proof Your Travel Brand’s Communications For 2026


Mirjam Peternak-McCartney, Lemongrass Marketing

15:00 - 16:30


Sustainable Collaboration: Build Bridges With Green Data


Bijan Khazai & Nia Klatte, Hotel Resilient

With Collaboration Case Studies from our PUREists

15:00 - 16:30


Solutions-Led Storytelling for Hotels & Operators


Juliet Kinsman, Bouteco

15:00 - 16:30


Impact Sells (If You Brand It Right


Edmund Morris, Equator Analytics
PURE Residency

PURE’s first-ever Residency welcomes Alexander and his team of aromancers, ready to brew a fragrance that speaks to your innermost self. A treat to connect with fellow PUREists and bring a bottle home

12:00 - 13:00


Workshop Your Scent


Alexander Mbedzi, Aromancer

13:30 - 14:30


Workshop Your Scent


Alexander Mbedzi, Aromancer

15:00 - 16:00


Workshop Your Scent


Alexander Mbedzi, Aromancer