AGENDA
Inspiration at every turnHead to Open House to hear from the mavericks with moonshot ideas that Change Worlds. But check out the agenda first – because with inspirational speakers spread across four different areas, you’ll be spoilt for choice at our thought-leadership festival.
Want to find out more about the speakers and their sessions? Click here.
MOONSHOT, MAVERICK STAGES AND SPARK SESSIONS →
WORKSHOPS →
| MOONSHOT STAGE Blue Sky Thinking | MAVERICK STAGE Community & Expert Led Stage | SPARK SESSIONS Crowdsourced & un-conference style |
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Moonshot Stage starts at 12:00 | 11:30- 12:00I'm a PURE NewbieEve Browning, Event Director, PURE | Spark Sessions start at 12:15 |
12:00 - 12:15Welcome, MavericksSerge Dive, CEO, This is Beyond | Maverick Stage returns at 12:15 | Spark Sessions start at 12:15 |
12:15 - 13:00Lessons From The World's Most Unexpected TravellersJasmin O'Hara & Mez Bereket, Asylum Speakers | 12:15 - 13:00Unlock Deeper Travel Through Cultural Connections & Diverse VoicesSelina Denman, Condé Nast Traveller; Pegi Amarteifio, Small Luxury Hotels of the World; Kendra Tombolato, WildChina Moderated by Aisha Bennett, BIRD Travel PR | 12:15 - 13:00The Real ROI of ResponsibilityAldis Kuskis, STAGINGS Travel Design Moderated by Portia Hart, Hart Hospitality |
14:00 - 14:45Travel In 2030, UnpackedEdmund Morris, Equator Analytics | 14:00 - 14:45From Tokenism To True Partnership: Indigenous Leadership In Travel DesignNicole Mitchell, Discover Aboriginal Experiences; Ivonne Zumarraga, Golden Experiences & Travel; Ang Tshering Lama, The Happy House Moderated by Karen Fitzgerald, Tourism Australia | 14:00 - 14:45Beyond The Bucket List: Selling The UnknownThiago Bolognini, Go Go Travel; Henning Schaub, Eriro Moderated by Portia Hart, Hart Hospitality |
15:00 - 15:45Why Irrationality Drives Commercial SuccessAnant Sharma, Matter of Form | 15:00 - 15:45The CEO Playbook: What To Do When The World ShiftsJames Thornton, Intrepid Travel In conversation with Sheena Bhattessa, Citizen Femme | 15:00 - 15:45Untapped Travellers & Minority MarketsJason Elliott, The Go Generation; Albertio Nichell, TRANSAFRICA Moderated by Portia Hart, Hart Hospitality |
16:00 - 16:45The End Of Eternity: Designing Awe Experiences In Collapsing TimesSerge Dive, This is Beyond | 15:00 - 15:45Beyond Access: Reimagining Inclusion In TravelSophie Morgan, Presenter & Travel Journalist Brought to you by The Conscious Travel Foundation | 15:00 - 15:45Behind The Curtain of Innovation LabThe PURE 2025 Awards Finalists |
| WORKSHOP 1 | WORKSHOP 2 | WORKSHOP 3 | WORKSHOP 4 | WORKSHOP 5 | WORKSHOP 6 | WORKSHOP 7 |
|---|---|---|---|---|---|---|
Immersive, expert-led workshops that are yours for the taking. |
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12:00 - 13:30Meeting to Momentum — Get More From Your ConferencesRichard Walton, OSS | 12:00 - 13:30Embed Purpose Into Your Business — The B Corp WayZina Bencheikh, Intrepid Travel; Jarrod Kyte, Steppes Travel | 12:00 - 13:30Operations, CX & Future-Proofing: What To Do With AI Today For TomorrowRonan Gay, Black Tomato | 12:00 - 13:30Top 10 Tips To Future-Proof Your Travel Brand’s Communications For 2026Mirjam Peternak-McCartney, Lemongrass Marketing | 12:00 - 13:30Sustainable Collaboration: Build Bridges With Green DataBijan Khazai & Nia Klatte, Hotel Resilient With Collaboration Case Studies from our PUREists | 12:00 - 13:30Solutions-Led Storytelling for AgentsJuliet Kinsman, Bouteco | Workshop Seven starts at 15:00 |
15:00 - 16:30Meeting to Momentum — Get More From Your ConferencesRichard Walton, OSS | 15:00 - 16:30Embed Purpose Into Your Business — The B Corp WayZina Bencheikh, Intrepid Travel; Jarrod Kyte, Steppes Travel | 15:00 - 16:30Operations, CX & Future-Proofing: What To Do With AI Today For TomorrowRonan Gay, Black Tomato | 15:00 - 16:30Top 10 Tips To Future-Proof Your Travel Brand’s Communications For 2026Mirjam Peternak-McCartney, Lemongrass Marketing | 15:00 - 16:30Sustainable Collaboration: Build Bridges With Green DataBijan Khazai & Nia Klatte, Hotel Resilient With Collaboration Case Studies from our PUREists | 15:00 - 16:30Solutions-Led Storytelling for Hotels & OperatorsJuliet Kinsman, Bouteco | 15:00 - 16:30Impact Sells (If You Brand It RightEdmund Morris, Equator Analytics |
| PURE Residency PURE’s first-ever Residency welcomes Alexander and his team of aromancers, ready to brew a fragrance that speaks to your innermost self. A treat to connect with fellow PUREists and bring a bottle home |
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12:00 - 13:00Workshop Your ScentAlexander Mbedzi, Aromancer | 13:30 - 14:30Workshop Your ScentAlexander Mbedzi, Aromancer | 15:00 - 16:00Workshop Your ScentAlexander Mbedzi, Aromancer |