by PURE

MONDAY 9 SEPTEMBER 2024: 10:00 - 18:00

Imagine a place where everyone is as extraordinary as you are. Where your dreams aren’t dismissed for being too wild, too big, or too strange. Where the people are led by their mission, not just by their bottom line. It might feel like home. It might feel like Open House.

Our thought leadership festival is dedicated to every maverick with an idea, passion or cause that some might call crazy, but which we call heroic. Together, you’ll explore the outlandish visions of some of the best mavericks in the business through transformative talks and expert-led masterclasses. You’ll share your challenges, your triumphs and your ambitions with people who really get it, and who can help you on your journey to Change Worlds.

Plus you’ll do it all in the world’s most immersive and unconventional business setting, supercharging your creativity and making connections over live music, wellness experiences, and a few surprises, too.

Step into your power. Step into Open House.

How it works

TRANSFORMATIONAL TALKS
Hear first-hand from the planet’s most inspiring entrepreneurs, wellness gurus, conservationists, tech mavericks and philanthropists. Transformative talks from geniuses you know – and some you don’t – across multiple stages will encourage introspection and spark new ways of thinking. You’ll leave with creative conversation starters and groundbreaking ideas that you can discuss throughout the week, and implement once you return home.
EXPERT-LED MASTERCLASSES
Immersive, expert-led masterclasses for 20-30 people will bring you together with your fellow PUREists to tackle your business challenges and define tangible goals that you can take back home with you. Get intimate and hands-on as you dig into some of the issues closest to your heart in a practical seminar-style format. Spots are allocated on a first-come, first-served basis so be there early!
SPARK SESSIONS
During our spark sessions you’ll have the chance to take the mic, share ideas, swap tools and techniques and champion the topics that matter most to you in open, group discussions with like-minded heroes. You’ll leave feeling grateful to be a part of a community as bold, determined and focused as you.
CONNECT WITH YOUR COMMUNITY
Whether it’s bonding over a shared passion, vibing to a live performance or unlocking a new collaborator, you’ll have plenty of opportunities to connect and collide with your fellow mavericks and get to know them better before PURE begins.

Why head to Open House?

01  PLAN YOUR NEXT MOVE
At PURE there's no place for abstract ideas. Open House is your opportunity to come together to feel inspired and define tangible goals that you can action post-PURE. Being a part of such an uplifting setting will enhance your desire to do business for good.
02  REDISCOVER YOUR COMMUNITY
Missing the mavericks? Us too. PUREists are the most daring, curious and innovative people in travel – Open House will remind you why. You’ll leave feeling grateful to be a part of a community that gets you.
03  DO SOMETHING DIFFERENT
Open House will spark your creativity and provide inspiration around every corner. Leave with stimulating conversation starters and key takeaways that you can discuss with your community over the following days. Do business differently, in a fun and informal, but oh-so enlivening way.

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