The PURE Awards are an iconic part of the PURE calendar, where we celebrate those in our community who truly Change Worlds.

It is an opportunity to showcase the extraordinary work and projects that push what is possible in experiential travel, with four awards (Conservation, Creativity, Community and Change Maker) waiting to be claimed.

As well as being recognised at the annual PURE Awards Ceremony, all of the PURE Awards finalists are also invited to be the 12 leaders representing the community at Innovation Lab; our exclusive, invite-only leadership summit, hosted in Morocco pre-PURE.

After all, the PURE Awards are all about honouring those who tirelessly push boundaries, champion creativity, and use travel to empower communities and protect the planet. So who better to lead a discussion on the future of experiential travel than the Awards finalists?

Applications are now open for the 2025 PURE Awards! The deadline to submit applications is 30th April 2025.

You’ll can find a link to each individual award form below. Good luck, PUREists!

How it works.

/ YOUR JOURNEY TO BECOMING AN AWARD WINNER

 

APRIL: APPLICATION TIME – PUREists choose which category they’ll apply to and tell us why they deserve to be recognised as a PURE pioneer. Take a look at our application guide below to help you write a top-tier award entry.

EARLY JUNE: JUDGEMENT DAY –  a panel of expert journalists review all applications for the Conservation, Creativity and Community awards, with the difficult task of whittling down hundreds of inspiring entries and choosing just 9 finalists. For the Change Maker award, 3 finalists will be selected by a PURE Committee made of up PURE team members and previous awards winners.

LATE JUNE: INVITES ARE OUT – those 12 finalists are invited to attend the PURE Innovation Lab, our one-of-a-kind leadership summit held pre-PURE.

AUGUST: TIME TO VOTE – shortly before PURE we ask you, our community, to learn more about the finalists and vote for your final winners

SEPTEMBER: FINAL COUNTDOWN – when voting is closed, team PURE tally up the votes to see which mavericks have been chosen as the PURE Awards winners

SEPTEMBER: THE BIG REVEAL – the four winners will be revealed on the night of the PURE Awards Ceremony at PURE

APPLICATION GUIDE

Spotlighting the 2024 winners.

From hundreds of applications, here are the four 2024 winners — the mavericks who are Changing Worlds, one inspiration at a time.

See who took home PURE gold and learn about each project’s best bits.

THE 2024 WINNERS