The PURE Awards are an iconic part of the PURE calendar, where we celebrate those in our community who truly Change Worlds.

It is an opportunity to showcase the extraordinary work and projects that push what is possible in experiential travel, with four awards (Conservation, Creativity, Community and Change Maker) waiting to be claimed.

As well as being recognised at the annual PURE Awards Ceremony, all of the PURE Awards finalists are also invited to be the 12 leaders representing the community at Innovation Lab; our exclusive, invite-only leadership summit, hosted in Morocco pre-PURE.

After all, the PURE Awards are all about honouring those who tirelessly push boundaries, champion creativity, and use travel to empower communities and protect the planet. So who better to lead a discussion on the future of experiential travel than the Awards finalists?

Applications are now open for the 2025 PURE Awards! The deadline to submit applications is 30th April 2025.

You’ll can find a link to each individual award form below. Good luck, PUREists!

Categories.

CONSERVATION

THE GREEN GUARDIAN

Sustainability with soul. Projects that use whatever talent and environment you’re working with to protect Planet Earth on any scale. Initiatives that not only sustain local cultures and resources, but regenerate them for the next generation of mavericks. No greenwashing either. Your progress is clear, assured and measurable.

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CREATIVITY

THE NATURAL STORYTELLER

Remarkable ways to show an audience where you’ve come from, what you care about, and how you make travel a force for good. Examples? Physical designs that tell your story — or campaigns and branding that win hearts and minds. Your business is fuelled by creative expression. With a narrative that’s never in doubt.

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COMMUNITY

THE HARMONISER

Power to your people. Initiatives that support communities and help them to achieve anything they want or need. Careful collaboration that respects authenticity. Show us how you’re working with community leaders to decide where your support goes and what it can achieve.

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CHANGE MAKER

THE MAVERICK OF THE YEAR

Let’s honour individual greatness in the industry. Nominate yourself or another leader within the PURE community. This year, a PURE Committee will carefully review and select the Change Maker — someone who’s consistently made waves amongst our mavericks. People are already telling stories about you. So, give us the full story.

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How it works.

Spotlighting the 2024 winners.

THE 2024 WINNERS