What was the objective?
Our objective was to create a women-only itinerary that creates personal connections and shifts perspectives of a country decimated by a historically recent genocide: Rwanda
Why was this transformational?
For most visitors, Rwanda’s revival rides on the backs of the mighty Mountain Gorillas. In addition to seeing these magnificent primates in the wild, our ‘Remarkable Rwanda’ itinerary connects visitors deeply with the daily lives of those truly at the forefront of the country’s re-emergence: The women who survived the genocide and whose entrepreneurial drive is transforming the country
What were the results?
Our first ‘Remarkable Rwanda’ departure was sold out, and our second one is close to capacity. We made a commercial decision when designing it to visit a range of micro-entrepreneurial enterprises founded and run by Rwandan women. In doing so, we support them in a meaningful and sustainable way, and help to share their myriad success stories from the land of a thousand hills.