Community Project Hike
Change worlds
We’re Changing Worlds differently
Doing great business and good for the world should go hand in hand. Which is why every year, we consult with our partners at Travel Link Foundation to facilitate a project that gives back to the local Moroccan communities.
In light of last year’s earthquake, the 2024 PURE Community Project looked a little different to previous year’s. Under Travel Link’s guidance, PURE funded a much-needed, multipurpose hub for women and children in Douar Al Foukara, a village that was badly affected by the earthquake.
Then, on the day before PURE, we ran a Community Project Hike into the Atlas Mountains. We trekked through the impact our partners at Travel Link Foundation have made since 2023’s earthquake, and spent time with the locals who feel it.
The Community Project Hike was a chance to witness our collective progress firsthand. Our PUREists saw what Morocco looks like beyond Marrakech. Welcomed into the village. Asked our partners about their work. Sat down for a traditional Berber breakfast. Talked, listened and took locals to heart. Also? It ignited your own ideas for how to set up and maintain a community programme.
There’s no better way to capture the power of experiential travel as a force for good. With other mavericks on the trail.
Sign ups for the 2025 Community Project will open soon.
Change worlds
We’re currently putting together the plan for the 2025 Community Project, but here’s how the 2024 Edition worked:
Join us the day before PURE begins. PUREists were picked up at the Palais des Congrès and returned to Marrakech by the early afternoon.
– Meet at the Palais des Congrès for 7:30 am, leave at 8:00 am.
– Arrive in the foothills by 8:45 am.
– Split into groups for tailored hiking routes.
– Climb to Douar Al Foukara village.
– Tour the centre, meet the locals and have breakfast with them.
– Either walk back with us, or take a transfer down.
– Return to the Palais between 12:30 pm – 1 pm.
We encouraged PUREists to bring a gift for Douar Al Foukara’s residents – shoes, winter clothes and French children’s books were much appreciated.
NETWORK ON THE TRAIL
You know that PURE stands for business sparked through true connections. And there aren’t many better ways to get to know buyers, exhibitors and media than walking side by side, on a clear morning, with a mission.
The hike is an intimate ice-breaker before the show. Some of our community’s deepest collaborations emerge during a PURE project. Who might you meet in the mountains? Let’s find out.
MAKE IT PERSONAL
Meet the real Morocco. This diverse, magical country is our home, and we can’t wait for you to see firsthand why it’s such an impeccable destination, even after so much recent hardship.
Our Community Project puts you right amongst the people whose lives you can touch through PURE. Listen, share and take the locals to heart. Also? It could ignite your own ideas for how to set up and maintain a community programme.