APPLY TO ATTEND

Innovation Lab.

6 - 8 September 2024

Uniting the PURE Awards finalists leading the way in experiential travel, Innovation Lab is PURE’s think-tank-style leadership summit – where pioneering PUREists come together to define the future of our industry.

Held over the two days leading up to PURE, Innovation Lab is hosted at the stunning La Sultana Oualidia. With a backdrop of crashing Moroccan waves and sun-kissed beaches our leaders have the space needed to discuss, define and develop tangible ways PUREists can work together to truly #ChangeWorlds.

 LA SULTANA OUALIDIA

Experiential innovation

IN PARTNERSHIP WITH

Innovation Lab 2023 focussed on corralling the collective experience of the PURE Awards finalists to develop a tangible guide to Changing Worlds.

Through sharing experiences and problems related to each of the four Awards categories – conservation, creativity, change-making and community – our finalists worked towards valuable solutions for how experiential travel can continue to innovate and progress.

Explore the findings in our playbook below, full of actionable insights to help benefit the whole community.

2023 FINDINGS 

Want a seat at the table?

ALL ABOUT THE AWARDS

Innovation Lab attendees are made up of the shortlisted PURE Awards finalists. The decision of who attends the summit rests in the hands of the Awards Judges. One thing is for sure, they will represent the very best examples of PUREists leading the way in experiential travel.

Once those that have bagged a seat at the Innovation Lab table are announced, we turn to our community for help deciding which of them will win a coveted PURE Award… Winners of the Awards will be announced to the whole PURE community at the PURE Awards Celebration.

Keep an eye out for when applications for the PURE Awards open. 

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