Key Dates
Get organised by making sure you have these key dates in your diaries for PURE 2026.
Please note that some event information will only be updated closer to PURE, so keep an eye on your inbox (and this page!) for updates.
| DATE | EVENT/TASK | ACTION |
|---|---|---|
| March - April 2026 | Host a Pre & Post PURE Tours | Applications for hosting Pre & Post Tours will open in March. Information on how to apply will be sent to you via email. |
| March 2026 onwards | Sign up to the PURE Community Project | The Community Project Hike will open for sign-ups in March! If you're attending PURE or Open House, you can join the hike by clicking here once the form is open. |
| 1 April - 30 April 2026 | Apply to the PURE Awards | Submissions for the PURE Awards will open in April. Think about your entry now and in the meantime you can find out more here. |
| 13 April - 18 May 2026 | Phase 1: Online profiling open | Phase 1 opens in April. We'll email you with more information closer to the time. |
| May 2026 onwards | Book your hotel in Marrakech (if you're an exhibitor, or a buyer staying extra nights) | Our exclusive rates go live in May 2026. We'll email you with more information closer to the time. |
| May 2026 onwards | Book your travel to PURE (don't forget to get travel insurance and a visa, if needed) | Your responsibility, but check this page for our top tips once this page is live. |
| May 2026 onwards | Book your Pre & Post Tours | You'll be able to book our selected Pre & Post Tours from May onwards. We'll send you an email with all the details you need! |
| June 2026 | Awards applicants informed whether they have been successfully shortlisted. | We will inform everyone that applied for an award, so keep an eye on your inbox. |
| 25 June - 16 July 2026 | Phase 2: Choosing appointment preferences | Check your inbox closer to the time for a link to the PURE Appointments Portal, where you can select your appointment preferences for PURE 2026. |
| August 2026 | 2026 PURE Awards voting opens | Awards voting by the PURE community will open in August! We'll send an email with more information closer to the time. Winners will be announced at the show itself. |
| 10 August 2026 | Phase 3: Online diaries go live | Check your inbox closer to the time for a link to the PURE Appointments Portal, where you can login to view your personalised diary. |
| August 2026 | Buyer & media hosted hotel allocation released | Check your inbox closer to the time for your email confirming which hotel you'll be staying at. |