Key Dates
Get organised by making sure you have these key dates in your diaries for PURE 2025.
Please note that some event information will only be updated closer to PURE, so keep an eye on your inbox (and this page!) for updates.
| DATE | EVENT/TASK | ACTION |
|---|---|---|
| February 2025 | Apply to host a Pre or Post PURE Tour | Applications for hosting Pre & Post Tours are closed. We'll be releasing more information on how to book them soon! |
| March 2025 onwards | Sign up to the PURE Community Project | The Community Project Hike is open for sign-ups! If you're attending PURE or Open House, you can join the hike by clicking here. |
| April 2025 | Apply to the PURE Awards | The PURE Awards are now closed! Our judges are reviewing applications and we'll let all applicants know if they've been shortlisted or not. In the meantime you can find out more here. |
| April 2025 | Book your hotel in Marrakech (if you're an exhibitor, or a buyer staying extra nights) | Our exclusive rates are live. Take a look at them here. |
| 14 April - 19 May 2025 | Phase 1: Online profiling open | Phase 1 is now closed. |
| June 2025 | Awards applicants informed whether they have been successfully shortlisted. | We will inform everyone that applied for an award, so keep an eye on your inbox. |
| 26 June - 17 July | Phase 2: Choosing appointment preferences | Check your inbox soon for a link to the PURE Appointments Portal, where you can select your appointment preferences for PURE 2025. |
| June 2025 onwards | Book your travel to PURE (don't forget to get travel insurance and a visa, if needed) | Your responsibility, but check this page for our top tips. |
| August 2025 | 2025 Awards voting opens | Your turn to vote for our 2025 awards winners! We will let our community when voting opens, so make sure to check your inbox. |
| 11 August 2025 | Phase 3: Online diaries go live | Check your inbox for a link to the PURE Appointments Portal, where you can login to view your personalised diary. |
| August 2025 | Buyer & media hosted hotel allocation released | Check your inbox for your email confirming which hotel you'll be staying at. |