Key Dates
Get organised by making sure you have these key dates in your diaries for PURE 2025.
Please note that some event information will only be updated closer to PURE, so keep an eye on your inbox (and this page!) for updates.
| DATE | EVENT/TASK | ACTION |
|---|---|---|
| February 2025 | Apply to host a Pre or Post PURE Tour | We will let you know when applications open. Make sure to check your inbox for information on how to apply. |
| March 2025 onwards | Sign up to the PURE Community Project | We will let you know when the Community Project is launched. Make sure to check your inbox on how to sign up. Find out more about the Community Project here. |
| April 2025 | Apply to the PURE Awards | We will let you know when 2025 Award applications open. Make sure to check your inbox for information on how to apply. Find out more about the awards here. |
| April 2025 | Book your hotel in Marrakech (if you're an exhibitor, or a buyer staying extra nights) | You'll be able to see all our exclusive rates once they go live. We'll let you know where to find them. |
| 14 April - 19 May 2025 | Phase 1: Online profiling open | Check your inbox for a link to the PURE Appointments Portal, where you can review your PURE company profile. |
| June 2025 | Awards applicants informed whether they have been successfully shortlisted. | We will inform everyone that applied for an award, so keep an eye on your inbox. |
| 26 June - 17 July | Phase 2: Choosing appointment preferences | Check your inbox for a link to the PURE Appointments Portal, where you can select your appointment preferences for PURE 2025. |
| June 2025 onwards | Book your travel to PURE (don't forget to get travel insurance and a visa, if needed) | Your responsibility, but check this page for our top tips. |
| August 2025 | 2025 Awards voting opens | Your turn to vote for our 2025 awards winners! We will let our community when voting opens, so make sure to check your inbox. |
| 11 August 2025 | Phase 3: Online diaries go live | Check your inbox for a link to the PURE Appointments Portal, where you can login to view your personalised diary. |
| August 2025 | Buyer & media hosted hotel allocation released | Check your inbox for your email confirming which hotel you'll be staying at. |