HEADLINE TALKS
The latest, greatest insights from leaders changing what experiential travel can be. Featuring headline talks, panel discussions and Q&As over two main stages.
by PURE
Imagine a place where everyone is as extraordinary as you are. Where your dreams aren’t dismissed for being too wild, too big, or too strange. Where the people are led by their mission, not just by their bottom line. It might feel like home. It might feel like Open House.
This is where both PURE and the future of experiential travel begins every year. Once you enter Open House, you’re about to get lessons for life — side by side with the world’s most influential travel crowd.
Our pioneering ideas festival takes place on the first day of PURE in Marrakech. You’ll discover the industry’s top talent and concepts. Then talk about them. An inspired kind of networking.
Step into your power. Step into Open House.
How it works
SPARK SESSIONS
More fluid, freeform conversation with some of the biggest names in the game. Speak your mind while passing the mic around.
WORKSHOPS
Immersive, practical masterclasses that bring tangible improvements to your business. Join 20-30 delegates led by an expert. We’re expanding our Workshops in 2025 to give you even more hands-on development.
LUNCH & PARTIES
Enjoy an irresistible networking lunch buffet. Non-PUREists can choose between two tickets — one with an invite to PURE’s Opening Party that evening, or another that also gets you into our Closing Party on Thursday 11 September.
Why unlock Open House?
01 NETWORKING WITH OUR MAVERICKS
If you’re coming to our main show, Open House breaks the ice and sparks talking points for the week. If you’re only attending Open House, you get a taste of PURE — without being a full PUREist. Either way, you’re doing more business beautifully.
02 UNCOVER GROUNDBREAKING IDEAS
Experiential travel is changing ever faster to meet global tastes and sustainability demands. At Open House, you’ll encounter the latest hands-on solutions, examples and collaborative opportunities to improve the work you love. Every year.
03 GROW YOUR OWN REPUTATION
Think you’ve found the answers to some of the toughest challenges in our industry? Share them at Open House. Our mavericks want to develop relationships with people who know what they can do to Change Worlds. This is your shot to stand out!
