Open House - PURE
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MONDAY 7TH SEPTEMBER 2026 - PALAIS NAMASKAR, MARRAKECH

Where the biggest ideas in experiential travel come alive

PURE’S THOUGHT LEADERSHIP FESTIVAL – DESIGNED FOR THE BRIGHTEST MINDS IN THE BUSINESS

What is
Open House?

The future of experiential travel starts here. Open House by PURE collects the leaders and concepts that are transforming our industry, and gives them a platform for better business.

Our one-day thought-leadership festival kicks off the week of PURE with colourful, curated conversations. By the stage or the pool, you’ll expand more than just your network.

Who attends?

› High-end hoteliers & DMCs

› Top travel buyers

› Marketing leaders

› Sustainability experts

› Designers & architects

› Tech gurus

› Experiential masterminds

› Think you’re the perfect fit?

IF YOU’RE ALREADY COMING TO PURE, YOU’RE INVITED TO OPEN HOUSE. NO NEED TO LET US KNOW, JUST TURN UP ON THE DAY.

What's included?

→ MAINSTAGE TALKS on the huge topics and trends reshaping your work.

→ PANELS AND Q&AS that unpack the industry from many perspectives.

→ HANDS-ON WORKSHOPS for practical business advice you can use tomorrow.

→ SPARK SESSIONS led by our community members – with freeform discussion.

→ A NETWORKING LUNCH AND LIVE MUSIC to keep you fresh and fired up.

→ TWO PURE PARTIES (Monday 7 and Thursday 10) for more unconventional networking.

Speakers

Check out some of the game-changing speakers and exciting topics that made Open House 2025 the best edition yet.

→ Purpose-Driven & Inclusive Travel

Sophie Morgan

Presenter & Travel Journalist

Asylum Speakers

Asylum Speakers

Media Platform

Aisha Bennett

Director of PR, BIRD Travel

Selina Denman

Selina Denman

Head of Editorial Content, Condé Nast Traveller

Kendra Tombolato

Managing Director of Marketing, WildChina

Pegi Amarteifio

SVP of Global Comms & Content, Small Luxury Hotels of The World

Ang Tshering Lama

Founder, The Happy House/The Conscious Travel Foundation

Karen Fitzgerald

General Manager Experiences, Tourism Australia

Ivonne Zumarraga

Managing Director, Golden Experiences & Travel

Nicole Mitchell

Executive Officer of Discover Aboriginal Experiences, Tourism Australia

→ Sustainability & Climate Action

Bijan Khazai

CEO, Hotel Resilient & Risklayer GmbH

Nia Klatte

Sustainability Consultant, Hotel Resilient

Edmund Morris

Founder, Equator Analytics

Zina Bencheikh

Managing Director EMEA, Intrepid Travel

Jarrod Kyte

Jarrod Kyte

Product & Impact Director, Steppes Travel

→ A New Era of Travel

Anant Sharma

CEO & Co-Founder, Matter of Form

Edmund Morris

Founder, Equator Analytics

Ronan Gay

Head of Digital Transformation, Black Tomato

→ Market Resilience & Adaptation

Richard Walton

Richard Walton

Founder, OSS

Juliet Kinsman

Sustainable Luxury expert and journalist

James Thornton

James Thornton

CEO, Intrepid Travel

Sheena Bhattessa

Sheena Bhattessa

Founder, Citizen Femme

Open House was truly inspiring and incredibly well-executed — I thoroughly enjoyed the experience and found it highly valuable.

OPEN HOUSE 2025 ATTENDEE

It's a wonderful setting that is inspiring and encourages productive learning & networking.

OPEN HOUSE 2025 ATTENDEE

Excellent speakers, amazing subjects, great location, good mix of attendees.

OPEN HOUSE 2025 ATTENDEE