APPLY TO ATTEND

Innovation Lab

Uniting the PURE Awards finalists leading the way in experiential travel, Innovation Lab is PURE’s think-tank-style leadership summit – where pioneering PUREists come together every year to define the future of our industry.

Held over the two days leading up to PURE, Innovation Lab is hosted at the stunning La Sultana Oualidia. With a backdrop of crashing Moroccan waves and sun-kissed beaches our leaders have the space needed to discuss, define and develop tangible ways PUREists can work together to truly #ChangeWorlds.

 LA SULTANA OUALIDIA

Experiential innovation

IN PARTNERSHIP WITH

Innovation Lab focuses on corralling the collective experience of the PURE Awards finalists to develop a tangible guide to Changing Worlds.

Through sharing experiences and problems related to each of the four Awards categories – conservation, creativity, change-making and community – our finalists worked towards valuable solutions for how experiential travel can continue to innovate and progress.

Explore 2023’s findings in our playbook below, full of actionable insights to help benefit the whole community.

2023 FINDINGS 

Want a seat at the table?

ABOUT THE AWARDS

Innovation Lab attendees are made up of each year’s shortlisted PURE Awards finalists. The decision of who those finalists are rests in the hands of the Awards Judges.

One thing is for sure, they will represent the very best examples of PUREists leading the way in experiential travel.

Applications for the PURE Awards 2025 will open in Spring 2025, so you’ll have to wait until then to bag your seat at the table.

We use cookies to help improve our website. By continuing to use this website, you agree to our use of cookies.

I understand